How do I open an Amazon seller account in the US?

To open a US Amazon seller account, you need a valid business license, tax ID (EIN or SSN for US residents), a credit card, and a bank account. Visit sellercentral.amazon.com, choose Individual or Professional plan ($39.99/month), and complete identity verification. Non-US sellers need utility bills and a passport for verification.

What is the difference between Amazon FBA and FBM?

FBA (Fulfillment by Amazon) means Amazon handles storage, packing, shipping, and customer service for a fee. FBM (Fulfillment by Merchant) means the seller manages their own inventory and shipping. FBA offers Prime eligibility and higher conversion rates, while FBM gives sellers more control over margins and inventory.

Which e-commerce platform has the lowest fees for sellers?

Temu and Shein currently offer zero commission for invited sellers. Among established platforms, eBay has lower final value fees (12.9% + $0.30) compared to Amazon (15% average referral fee + FBA fees). Walmart charges 6-15% referral fees with no monthly subscription.

Global E-Commerce Platform Guide

Navigate 30+ global e-commerce platforms from a single hub. Inspired by AMZ123's mega-navigation model — one-click access to Amazon Seller Central, Walmart Marketplace, TikTok Shop, Temu, Shopee, Lazada, and 25+ more platforms across 5 continents.

🌎 North America

Amazon North America (US/CA/MX)

#1 MarketplaceGlobal Reach

The world's largest e-commerce platform. Seller Central links for US, Canada, and Mexico marketplaces. Direct access to backend, brand registry, advertising console, and inventory management.

Seller Central US FBA Tools Compliance Guide

Walmart Marketplace

Fastest Growing USLow Competition

Walmart's third-party marketplace has grown 300%+ since 2021. Access seller account management, performance dashboard, and WFS (Walmart Fulfillment Services) tools.

Logistics Partners Research Tools

eBay & Etsy

Auction StyleHandmade/ Vintage

eBay for international auction and fixed-price sales across 190+ markets. Etsy for handmade, vintage, and craft supplies targeting US/European buyers.

🇪🇺 Europe

Platform	Market Focus	Seller Model	Key Resource	Fee Structure
Amazon EU	UK, Germany, France, Italy, Spain, Netherlands, Sweden	Professional + Individual	Seller Central, VAT Resources	€39/month + referral fees
Allegro	Poland, Czech Republic	Professional, international	Allegro Seller Center	from €10/month
eMAG	Romania, Bulgaria, Hungary	Marketplace seller	eMAG Marketplace	Commission-based
Fruugo	46 countries (Europe + Global)	Single account, global reach	Fruugo Merchant Center	15% commission + 2% payment fee
Wildberries	Russia, CIS, Eastern EU	FBY (warehouse) or FBS	Wildberries Seller Portal	Commission 15-25%
Miravia	Spain (Alibaba-backed)	Invitation-based marketplace	Miravia Seller Portal	Commission-based

🌏 Asia Pacific

Platform	Markets	Best For	Key Advantage
Amazon Japan	Japan	Consumer electronics, health, beauty	Prime membership 18M+ users
Shopee	SE Asia: Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia	Mobile-first shoppers, low AOV	Top SE Asia marketplace by traffic
Lazada	SE Asia: Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam	Brand-oriented, mid-high AOV	Alibaba-backed logistics network
Coupang	South Korea	Fast delivery, big categories	Rocket Delivery (next-day)
Noon	UAE, Saudi Arabia, Egypt	Middle East expansion	Localized for Arabic market

🚀 Emerging & Social Commerce

TikTok Shop

Social CommerceFastest Growth

TikTok Shop has expanded to US, UK, Germany, France, Spain, Mexico, Japan, and SE Asia markets. Livestream + short-video driven commerce model. Key 2025 updates: US seller commission increased to 3.6-8% depending on category, affiliate commission rates typically 10-20%, and livestream shopping accounts for 35%+ of GMV in Indonesia and UK. Access seller center, affiliate marketplace, and analytics.

AI Content Tools Platform News

Temu (PDD Holdings)

Ultra-Low PriceUS #1 Downloaded

Temu operates a full-managed (Y1) and semi-managed (Y2) model. Sellers provide products to Temu's warehouses; Temu handles pricing, marketing, and fulfillment. Y2 allows localized inventory management. As of 2025, Temu charges 0% commission for invited sellers but controls final pricing, often requiring 30-50% below Amazon MSRP. Average delivery time to US: 5-8 days from domestic warehouses.

SHEIN Marketplace

Fast FashionGlobal Reach

SHEIN opened its marketplace to third-party sellers in 2023. Focus on fashion, beauty, and lifestyle categories. Full-managed and semi-managed options available.

Platform Selection Decision Matrix

Your Priority	Primary Platform	Secondary Platform	Consider If...
Maximum reach & traffic	Amazon US	Amazon EU + JP	You have global supply chain
Low competition entry	Walmart	eMAG / Fruugo	You have US/EU warehouse
Social/viral growth	TikTok Shop	SHEIN Marketplace	You have visually appealing products
Southeast Asia expansion	Shopee	Lazada	Mobile-first, low AOV products
European expansion	Amazon EU + Allegro	eMAG + Miravia	You have EU VAT compliance
Ultra-low price strategy	Temu (Y2)	AliExpress	You have supply chain cost advantage

Find Service Providers for Your Platforms

Access our curated directory of vetted logistics, payment, legal, and marketing service providers.

View Service Providers →